Internet Marketing & eMarketing Solutions

From boutique shops to industry leaders, FairPlay Solutions has developed integrated Cost-per-Click (CPC), organic search and Marketing Automation campaigns that drive revenue while reducing cost per sale.  We accomplish this by applying a "Closed Loop" concept to our marketing campaigns.  This approach is ideal, as it allows our clients to take ownership over any portion of the process, or to allow us to manage the process in its entirety.

The Closed Loop Marketing Process: 

  1. Audience Acquisition.  We incorporate natural search marketing techniques (search engine optimization or SEO), as well as cost-per-click (CPC) strategies, to drive your audience to your targeted messages.
  2. Audience Conversion.  Through the use of landing pages and conversion incentives, we seek to convert your anonymous audience into qualifiable leads.
  3. Intelligence Gathering.  Your visitor's time on your site isn't isolated to your landing page.  We can apply techniques to identify user behavior after (s)he has submitted information on your landing page, so that you will know exactly what resources the visitor accessed on your site.
  4. Nurturing.  Based on the information gathered in steps 2 and 3 of the process, we can develop adaptive, automated campaigns to nurture your prospects' relationships before passing them along to your sales team.

For more information on our Internet Marketing and Marketing Automation solutions, please contact a sales representative using the "Contact Us" form on this page.

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FairPlay Solutions, Inc.
Austin, TX
Tel: (512) 553-6265
Internet Marketing | Marketing Automation | Outsourced Marketing | Customer Relationship Management | Web Development
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